POOFUME // POOGONE // DOOLALA
BRAND CONCEPT, 2018-2019
Overview:
Poof, as we called the project as a whole, is a great example of our analytics-driven innovation process. The Chicago team saw an opportunity in the toilet spray market that mixed well with our manufacturing capabilities, and with little to no more information than that, we got going on concepts!
Poof was designed in 3 very different directions as every team member stepped into the preliminary brand development, and wanted to visually see their ideas, yesterday. Below is the outcome!
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