A NEW LEAF
Re-brand, 2017
Overview:
A hidden north Chicago gem,—A New Leaf is a multi-purpose business consisting of 3 floral shops and an event space with little brand identity. Their Event venue speaks loudly for their modern desire but lacks any essential branding materials. The little they do have is vastly out-of-date and adds no personality to this unique property. With multiple locations and business strategies, cohesive branding across all platforms will be essential in future growth
When given the challenge of this re-brand, I felt A New Leaf was most in need of a visual brand story to emphasize clarity in their business model. I wanted to accomplish an identity focused on their contemporary event space and creative floral shop.
A New Leaf is one-of-a-kind with a ton of history; their new logo is made to help communicate, but not overtake what is already strongly defined.
*Photos provided by Angela Renée Photography
Acting Roles:
- Creative Director
- UX/UI Designer
- Graphic Designer
