HOPE
BRAND, 2018-2019
Overview:
Ohhhh, hope. My dearest frienemy. This was one of the most interesting challenges yet. We were tasked with bringing an idea to life that a Walmart buyer drempt up on a saturday night. 'A hangover beverage, that is called hope (or resurected!) that is blue, and 8oz.'
I will take you on my creative journey with this one! At first, we tried fitting it into Genesis Today. Some concepts that the team truely loved. In the end, we delivered for the client with all the design "collaboration" we could. So I made sure to have a ton of fun with the marketing materials! Thoughs we no longer sell hope, I could not pass up showing a brand I developed that I truely had a love-hate relationship with, and was untimitly really sad to see it go!
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